New EIDR Partner Raw Science Film Festival and the DNA of Media Identity

New York-based Raw Science Film Festival (RSFF) is a new EIDR member partner supporting the cataloging of all science media with universal identifiers, the DNA of audiovisual unique identification.

The festival is an annual event that brings together people across science, technology, and entertainment to showcase best-in-class science film and media. The mission of RSFF is to humanize science and bring fact-based experts to the forefront of popular culture by celebrating the best science storytelling in the world.

The Entertainment Identifier Registry (EIDR) provides the first comprehensive universal identifier system for all types of movie and television assets, ranging from top-level titles that represent the original work or intellectual property to various embodiments of the work down to physical SKUs and digital distributions.

The combined effort of RSFF and EIDR not only tags important works of scientific, historical, and cultural significance, it also helps independent filmmakers in their journey through the full lifecycle of distribution. EIDR unique identifiers are used in citations, databases such as IMDB, and throughout distribution by movie, television, and streaming studios.

“The metadata of science media tells a tale of its own! A critically important application of the EIDR Registry, the Dewey Decimal System (DDC) of electronic media, is establishing the provenance of digital assets. In the age of generative artificial intelligence, filmmakers have the ability to discern their original works,” said festival founder Keri Kukral,

RSFF is a fiscally sponsored member of New York Live Arts, Inc., a non-profit tax-exempt organization. It won Best of Fest in 2019 by Fest Forums, a consortium of key industry leaders, event producers, and artists, including the cofounder of Woodstock (1969), president of Live Nation, and president and founder of Sundance Productions. The event was initially made possible through the support of the National Academy of Sciences and The Science and Entertainment Exchange.

EIDR is a not-for-profit industry association which supplies the entertainment supply chain with universal identifiers for a broad array of audiovisual objects.

For more information, visit rawsciencefilmfestival.com.